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Research papers

Engagement of the future

This presentation describes an innovative approach to brand and media planning called Brand-to-Media Engagement (B2ME) and which allows marketers and planners to measure the real levels of engagement that will result from advertising and...

Catalogue: Latin America 2006
Authors: Robert Passikoff, Charlene Weisler, Pamela J. Batalis
Company: Brand Keys, Inc.
October 20, 2006
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Citation

Passikoff, Weisler and Batalis (2006a, October 20). Engagement of the future. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/engagement-of-the-future